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ASCI Upholds Misleading Ad Complaints Against Amazon, Paytm, FreeCharge, and Others

ASCI Upholds Misleading Ad Complaints Against Amazon, Paytm, FreeCharge, and Others HIGHLIGHTS ASCI upheld complaints against online retailers such as Amazon, Paytm ASCI received 152 complaints in November Paytm’s 50 percent cashback on two movie tickets was termed misleading Advertising sector watchdog ASCI upheld complaints against 100 misleading advertisements in November, including those of HUL, Indigo Airlines, Emami, Idea Cellular, ... Read More »

US Judge to Sentence Prolific Hacker in $55-Million Cyber-Attacks Case

A prolific foreign hacker behind cyberattacks that netted an estimated $55 million (roughly Rs. 368 crores) is facing sentencing by a US judge in a conviction considered an unusual win for law enforcement officials who have identified hundreds of others like him but failed to put them in handcuffs. Ercan Findikoglu, a Turkish national, had gone to great lengths to ... Read More »

20 Taboo Topics to Stay Away From on Your Company’s Social Media Channels

If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media. Sensitive or taboo topics that don’t really relate to your audience can actually hurt your business if you post ... Read More »

Facebook and Google Begin to Police Fake News

The 2016 U.S. Presidential election cycle won’t be soon forgotten. It shattered old conventions and introduced a completely new way of running a campaign, including fake news. No doubt some of that content was generated for political purposes. But, for better worse, some fake news was created simply for profit. For social media giants Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL), this ... Read More »

MailChimp Gives Users the Ability to Create Facebook Ad Campaigns

A company known for more than a decade as a email marketing platform is launching into social media advertising as well.  Email provider Mail Chimp has announced the introduction of Facebook (NASDAQ:FB) Ad Campaigns, which according to the company will help users engage with existing customers and reach out to new ones. The platform for Facebook Ad Campaigns can be ... Read More »

Pinterest Introduces Search Ads, Here’s How They Work

Pinterest recently introduced a Search Ads feature with a dozen new clients who will now join a batch of brands including Target, eBay and Home Depot already testing the new service. “We’re excited to introduce Search Ads on Pinterest: a new way to connect with people searching for your products and services,” said head of global sales John Kaplan in ... Read More »

Viber Secret Messages Feature Borrows From SnapChat Approach

The free calling and messaging app Viber now allows you to send photos and videos that disappear after the recipient has viewed them. Viber Secret Messages The update dubbed “secret messages” allows you to send self-destructing messages that disappear after a set time. “Some things are meant to be seen once and then never again,” the app’s social media manager ... Read More »

Why Twitter Needs to Constantly Change to Create a Positive User Experience (Watch)

Twitter Takes Steps To Subdue Online Trolls Dog Food Recalled Due To Possible Euthanasia Drug Contamination Watch Hydras Regrow Their Entire Bodies Vizio Had Smart TVs Spy On Their Owners To Sell The Data With all the 140-character sentiments being shared online these days, there are bound to be a few that cross over the line and become hateful or ... Read More »

Up Your Social Media Game with These New Instagram Features for Small Business

Since paying more attention to my visual branding, I’ve come to really love Instagram. Actually, that’s an understatement. I’m pretty much obsessed with Instagram. If you’ve been on the image-heavy social media platform lately, then you may have noticed some new Instagram features like live video streaming and short stories a la Snapchat. You now also have the option to make ... Read More »

How to Use Facebook Live for Your Small Business

Should you be using Facebook Live for your business? Is it worth your time and effort? According to Facebook (NASDAQ:FB), videos (live and otherwise) are viewed more than four billion times per day. And with Facebook giving priority to live videos in the news feed, you certainly may want to consider this service for getting your business message out. So ... Read More »