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Delaware Tech receives 13 marketing awards

Delaware Tech’s Collegewide Marketing and Public Relations team displays the College’s 13 NCMPR awards. Shown are in back (l-r) Judi Sciple, Dana Sawyer, Vassili Kormalos, Allison Hayes, John Painter, Jason Burlew and Tom Burn. In front are Adrian Wade, Jennie Hess, Tammy Watkins, Debra Troxler and Christine Gillan. SUBMITTED PHOTO December 25, 2016 Delaware Technical Community College recently won 13 ... Read More »

Technology trends that will transform content marketing in 2017

Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to ... Read More »

Marketing Tech Unicorns in 2017’s IPO Pipeline

Marketing Tech Unicorns in 2017’s IPO Pipeline In its annual Tech IPO Report, released today, CB Insights identifies the top 369 high-value and “high-flying” technology companies which might be in the pipeline for IPOs. We mined the report for gems on some of the marketing (and sales) tech companies we cover. Among the companies in the 2017 pipeline: Qualtrics, the ... Read More »

RNC clarifies part of Christmas message after social media criticism

NOW PLAYINGTrump transition entering final weeks Never autoplay videos A Republican National Committee official lashed out at critics after part of a Christmas statement it made Sunday sparked outrage on social media. RNC Chairman Reince Priebus released a three-paragraph statement on the holiday, but it was the first paragraph that drew critics’ attention. “Over two millennia ago, a new hope ... Read More »

Govt cyber cell to watch social media posts

Representative image GURGAON: Your social mediaposts are under close watch. The Haryana government has decided to ratchet up its cyber policing with a centre for digital investigations that it will inaugurate on Wednesday in Gurgaon. The Digital Investigation Training and Analysis Centre (Ditac) will focus exclusively on social media content, picking up anything it feels is “inflammatory” or “illegal” in ... Read More »

US government collecting social media information from foreign travelers

The Customs and Border Protection has previously said it wouldn’t prohibit entry to foreigners who didn’t provide their social media account information. Photograph: Dave Einsel/Getty Images Edward Helmore in New York Monday 26 December 2016 19.48 GMTLast modified on Monday 26 December 2016 21.15 GMT View more sharing options Shares 655 The US government has begun asking select foreign travelers to disclose ... Read More »

Write Better Job Descriptions And Build A Stronger Team

Is your job description helping you attract the right people? Or is it too vanilla to get you what you need? The passionate and opinionated authors of The 22 Immutable Laws of Branding, Al Ries and Laura Ries, say: “In business there is never only one way to do anything.” It’s true we have choices: To market primarily online or ... Read More »

Real Estate Content Strategy: SEO And Your Blog

I’m imagining an argument about SEO (search engine optimization) developing.  The fact is, there are some copywriters who want to stuff their blog posts and static website pages with every keyword imaginable, over, and over, and over.  Then, there are others who will use a keyword twice, and pat themselves on the back for writing an essay worthy of Montaigne. ... Read More »

Real Estate Agents Stay Up to Speed with Keeping Current Matters

Keeping Current Matters (KCM) is an eight-year-old company, based in New York, that provides educational content for real estate agents, to keep them informed on current housing trends. In return for a monthly fee of $19.95, KCM researches the market and compiles relevant information into concise 30-minute presentations that agents can use to educate both themselves and their clients. The ... Read More »