Monday , 11 December 2017
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Tag Archives: Ad

Facebook Partners Nielsen to Unveil Ad Performance Measurement Solutions

HIGHLIGHTS Facebook, Nielsen launch “Nielsen Total Brand Effect with Lift” solution Advertisers can interpret their cross-platform results Available to eligible advertisers via their Facebook representative In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV. Facebook, ... Read More »

Facebook Stock Hits Record High As Mobile Ad Sales Soar

Facebook surpassed 2 billion active monthly users recently Facebook Inc reported steady and steep quarterly revenue growth on Wednesday, as the world’s largest social network attracted more advertising dollars to its mobile empire, sending its shares to an all-time high. Facebook, which surpassed 2 billion active monthly users recently, owns four of the most popular smartphone apps on the planet: its ... Read More »

OnePlus 5 Crosses 5.25 Lakh Registrations in China, TV Ad Outs Phone Ahead of Launch

HIGHLIGHTS OnePlus 5 revealed ahead of global Tuesday launch The smartphone crossed 5.25 lakh registrations OnePlus 5 set to launch in India on Thursday OnePlus 5, the Chinese company’s next flagship smartphone, set to launch on Tuesday is already receiving tremendous response from the consumers. The smartphone crossed 5.25 lakh registrations in China ahead of Tuesday global launch. Additionally, OnePlus ... Read More »

ASCI Upholds Misleading Ad Complaints Against Amazon, Paytm, FreeCharge, and Others

ASCI Upholds Misleading Ad Complaints Against Amazon, Paytm, FreeCharge, and Others HIGHLIGHTS ASCI upheld complaints against online retailers such as Amazon, Paytm ASCI received 152 complaints in November Paytm’s 50 percent cashback on two movie tickets was termed misleading Advertising sector watchdog ASCI upheld complaints against 100 misleading advertisements in November, including those of HUL, Indigo Airlines, Emami, Idea Cellular, ... Read More »

MailChimp Gives Users the Ability to Create Facebook Ad Campaigns

A company known for more than a decade as a email marketing platform is launching into social media advertising as well.  Email provider Mail Chimp has announced the introduction of Facebook (NASDAQ:FB) Ad Campaigns, which according to the company will help users engage with existing customers and reach out to new ones. The platform for Facebook Ad Campaigns can be ... Read More »

Uh Oh, Apple iOS 9 May Be a Mobile Ad Killer

At its early-June Worldwide Developers Conference, Apple revealed, among other things, that the newest version of its iOS 9 operating systems will roll out this fall, free of charge. What Apple didn’t discuss, however, is the fact that its new iOS 9 mobile operating system, used in the company’s popular iPhone, may ultimately prove to be quite costly to small ... Read More »

Apple Takes Ad Blocking “Been Choice” App From Store

Apple has removed an app from its iTunes App store that would have blocked native ads in iOS9. The app, with the odd name Been Choice, also offered rewards to users willing to share data on their preferences with the app. The fate of the Been Choice app, which has only been offered for download on Apple’s store, is now ... Read More »

Uh Oh, Apple iOS 9 May Be a Mobile Ad Killer

At its early-June Worldwide Developers Conference, Apple revealed, among other things, that the newest version of its iOS 9 operating systems will roll out this fall, free of charge. What Apple didn’t discuss, however, is the fact that its new iOS 9 mobile operating system, used in the company’s popular iPhone, may ultimately prove to be quite costly to small ... Read More »

YouTube Ad Revenue Sharing Threatened by Facebook

Facebook has been increasing the priority of video sharing over the last year. And many of the videos shared come from YouTube. But this creates a bit of a problem for the producers of those videos. Once a video is downloaded from YouTube and uploaded to Facebook, the video’s creators no longer receive a share of the revenue being generated ... Read More »

Twitter to Share Ad Revenue on Videos by US Users

Twitter to Share Ad Revenue on Videos by US Users HIGHLIGHTS Twitter offers revenue sharing to media and entertainment compani New program will offer video creators a 70 percent share of revenue Users would also be allowed to share their videos on other platforms Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying ... Read More »