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Author Archives: sristy

AdSense Unveils a New Look for Mobile Text Ads

Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices, so you should be able to take a look at ... Read More »

2016 Is the Year Small Businesses Must Develop Mobile Apps

Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, the benefits are undeniable which is why small businesses must develop mobile apps to stay competitive. Why Small Businesses Must Develop Mobile Apps In previous years, ... Read More »

Mobile Shipments Again Growing, But is Plateau in Sight?

Global smartphone shipment totals edged upward in the second quarter, says mobile, tablet and PC data research company Canalys in a recent report. But that growth is slower than before and could be headed for a plateau, he firm suggests. Update – Smartphone Market Q2 2016 Canalys said that the worldwide smartphone market grew by almost a percent in Q2 ... Read More »

Is Your Business App On Android? Here’s Why It Had Better Be

Planning a new app for your small business? Make sure you build it on Google’s (NASDAQ:GOOGL) Android, since that’s where you’re most likely to find your customers. According to a new Gartner report, Android is dominating the smartphone marketplace with a whopping 86.2 percent share in the second quarter of 2016. Android Dominates Smartphone Business Android’s topnotch performance came from ... Read More »

Six Eye-Opening Mobile Trends for 2016

A big problem that so many businesses face is staying on top of what is new in the niche.  But just because something is hard does not mean it’s not possible.  Generating new ideas often comes after a good hard look at what’s on the horizon.  An easy and effective way to do this is with a close examination of ... Read More »

7 Things to Consider When Starting a Mobile App Company

The rise of online DIY app builders has made it easy for business minded people to enter the mobile market. White label app building platforms give entrepreneurial minded individuals all the tools they need to start their own mobile app company without the need to add expensive developers to the payroll. White label is by far the simplest way to ... Read More »

The,Future,of,Mobile,Marketing:,Smartphones,and,Augmented,Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers. A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy. Highlights of the comScore ... Read More »

Mobile Marketing Will Generate $400 Billion in Sales by 2015

If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers ... Read More »

Industry Leaders Discuss Trade, E-Commerce With WTO Chief

Industry Leaders Discuss Trade, E-Commerce With WTO Chief Representatives of Indian industry, including online retail and technology firms, Wednesday discussed issues pertaining to global trade and e-commerce with WTO chief Roberto Azevedo. The roundtable meeting here was organised by the International Chamber of Commerce (ICC). It was attend by Bharti Enterprises Chairman Sunil Mittal and representatives of companies including Paytm, ... Read More »