Large brokerages with at least 20 agents that specialize in converting PPC leads through long sales funnels and phone dialers are best served by BoomTown. The company boasts lots of highly satisfied customers, but is an expensive product, especially considering its outdated website designs and the quality of leads.
Small or medium teams should consider platforms like Real Geeks or Ylopo for similar quality leads at a much better price point. Teams who want to own their website to avoid monthly licensing fees and retain control of their data should consider InboundREM or Agent Image.
Read on for the deepest BoomTown review out there.
Video Analysis in-Depth (BoomTown CRM) Video Highlights
1. Mojo integration is good for some, bad for others
Customers have the option of linking their BoomTown website to a CRM of their choosing. The Mojo integration, on the other hand, has been tailored to seamlessly integrate with the BoomTown backend. If your team is unfamiliar with Mojo, there will be a learning curve to consider. Each team member may need between 10 and 20 hours to master the new system.
2. BoomTown works decently at generating PPC lead through Facebook, Instagram, and Google Ads
BT’s bread and butter is the focus of most real estate website platforms. It’s my opinion that BoomTown doesn’t leverage PPC campaigns any better than anyone else.
There are significantly cheaper options like Real Geeks that perform just as well for a fraction of the overall cost.
3. Their Lead Breakdowns are superior to those of their rivals
For example, the backend can also sort your lead pool according to 17 different filters. That’s A LOT. It’s excellent and necessary for teams dealing with a large lead pool.
4. Most likely, BoomTown makes money through partnerships with Mojo and other integrations
For large teams, this is actually good news. A highly structured real estate website platform makes things easier. For small teams, the lack of flexibility with integrations is often a hassle.
Boomtown Backend/CRM Ratings
Mojo’s BoomTown CRM – 5/10 or 10/10 I rate Mojo at 5/10 for new users and 10/10 for current users. That’s simply because it’s a good CRM, but educating a team on a new CRM is a hassle.
Overall PPC Marketing – 8/10
For a more detailed explanation of BoomTown’s PPC marketing, check out the video above. There are a lot of useful details there! 6/10 Automated PPC Advertising for Listings The automation feature is very useful. It could be better than 6/10, but the tutorial videos do not disclose how many filters are available. That is an important aspect. Automated PPC Marketing for Sold Properties – 9/10
This wonderful, rare feature sets BoomTown apart from numerous other platforms. Lead Source Tracking – 5/10
The part of the backend that tracks where your leads come from, whether a PPC lead or from a billboard. However, the BoomTown CRM is pretty limited in the different sources it can actually track. Follow Up Boss is much better, and it’s what my clients use.
Lead Breakdowns – 10/10
The dashboard that breaks your leads into different engagement metrics might be the best I’ve ever seen. Very robust reporting.
General Ratings
Integrations – 5/10 or 8/10
I rank them at 5/10 for small teams and 8/10 for large teams. It’s great that BoomTown offers a number of well-known integrations. However, if you want to integrate a system they do not partner with, it will be very difficult or impossible. Again, this plays better for large teams but not well for small teams.
Data and Site Ownership – 0/10
Like almost all real estate website platforms, BoomTown retains ownership of your website and the data on it. That has two main consequences.
First, you will pay heavy monthly fees to lease and use the website you paid to build. Second, you do not own the data collected by your website, which means you will probably have LOTS of trouble exporting that information.
Resource Library – 8.5/10
BoomTown has amped up its training resources for users big time. There are hundreds of pieces of tutorial content available, which is fantastic.
