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Xiaomi to Launch Air Purifier in India Soon

HIGHLIGHTS Mi Air Purifier to cost around Rs. 7000 based on China pricing Launch date and details are not known yet Xiaomi just launched its budget-friendly smartphones – Redmi 3S & 3S Prime Chinese tech and smartphone company plans to launch their air-purifiers in Indian market soon. “Now, we can say we will launch air-purifiers in India,” Xiaomi India head ... Read More »

Wal-Mart Buying Jet.com to Lift Online Sales, Battle Amazon

Wal-Mart Stores Inc, vying to better challenge Amazon.com Inc , will pay about $3 billion (roughly Rs. 20,076 crores) for Internet retailer Jet.com and its innovative pricing software in the largest-ever deal for an e-commerce startup. The deal disclosed on Monday follows a five-year e-commerce acquisition spree in which Wal-Mart, the world’s biggest traditional retailer, has already bought 15 startups, ... Read More »

Rocket Internet-Backed Foodpanda Turns Profit in 2 of Its 3 Regions

Foodpanda has become profitable in two of its three operating regions, Central and East Europe and the Middle East, with profits in Asia a function of how quickly it can grab market share, its chief executive said on Tuesday. The emerging markets food delivery specialist said it had become profitable in the Middle East after agreeing to a deal to ... Read More »

Facebook ‘Express Wifi’ Service Being Tested in India

HIGHLIGHTS Facebook revealed Express Wifi is under pilot run Reportedly Express Wifi is being offered at 125 rural Wi-Fi hotspots Facebook plans to expand the Wi-Fi service to other regions as well Facebook may have faced disappointment earlier this year with its Free Basics project being shut downby the Telecom Regulatory Authority of India (Trai), but that hasn’t stopped the ... Read More »

Average Number of Social Media Followers for B2B? LinkedIn Kills It

If you run a B2B company (i.e., a business that sells to other businesses), have you ever wanted to benchmark your company’s social media efforts? See how you’re doing compared to others? TrackMaven recently conducted a study of B2B brands and their social media activity. The study found that LinkedIn just kills it when it comes to the average number ... Read More »

How to Implement Millennial Marketing with Snapchat

If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you the opportunity to really stand out with a millennial audience. Here ... Read More »

12 Ways B2B Companies Can Use Social Media to Their Advantage

Sites like Twitter and LinkedIn’s communication features aren’t only beneficial for small businesses with a specific client base. B2B companies can use them to their advantage as well. That’s why we asked 12 members of Young Entrepreneur Council (YEC) the following question: “What B2B social media tips can companies use to communicate with potential customers?” Here are some YEC community members’ B2B social media tips: ... Read More »

Periscope Tests New Doodle Feature on Your Live Stream

Periscope, Twitter’s live streaming video app, is now testing a new Periscope Sketching feature that allows users to draw and doodle on top of live-streamed video. How Periscope Sketching Works The Periscope Sketching feature, which is expected to go live shortly, will allow users to choose from several color options, and will also have an eyedropper tool that will copy a ... Read More »

How to Optimize Contests in a Social Media Campaign

To be successful in a social media campaign, you need to have a mechanism for audience growth. Most of your tactics, such as posting new content regularly and engaging with your audience on a regular basis, will carry this effect to some degree, but if you’re interested in scaling your strategy up, or if your traditional methods have led you ... Read More »

20 Popular Social Media Sites Right Now

Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet. The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that ... Read More »