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5 Online Marketing Techniques of Successful Real Estate Agencies

Now more than ever, the Internet has become the primary method used by home buyers when looking for a new home. Online searches and listings have made it easier for prospective home buyers to find their dream homes. In 2013, 90 percent of home buyers did research online before choosing to buy their homes. Additionally, 76 percent of home buyers ... Read More »

Lenovo Phab 2 Pro Brings Mobile Augmented Reality to Small Businesses

At the company’s TechWord event in San Francisco recently, the new Lenovo Phab 2 Pro was unveiled. Along with a boatload of other high-tech features, the phablet also brings affordable augmented reality within reach of many small businesses. The mobile device is the first flagship smartphone equipped with Google’s Project Tango, a technology that uses the different components in certified ... Read More »

Mobile Shipments Again Growing, But is Plateau in Sight?

Global smartphone shipment totals edged upward in the second quarter, says mobile, tablet and PC data research company Canalys in a recent report. But that growth is slower than before and could be headed for a plateau, he firm suggests. Update – Smartphone Market Q2 2016 Canalys said that the worldwide smartphone market grew by almost a percent in Q2 ... Read More »

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

Wow! Self-Making Bed Shows an Example of a Real-World Market Need

If necessity is the mother of invention, Kickstarter is its playpen. SMARTDUVET: the self-making bed, is a campaign that launched on Kickstarter and has already surpassed its $30,000 (Canadian) goal by almost $11,000 as of this posting. A Real-World Market Need Example If there is one thing Kickstarter has highlighted is, there is a market for almost every imaginable idea. ... Read More »

The Most Effective Ways To Protect Your Small Business From Cyber Attacks

Okay, I’m going to start with a question. What would happen if a hacker decided to launch a cyber attack against your business? Would they be successful? Would they easily gain access to your company’s sensitive information? Or would their attempt fall flat? Believe it or not, cyber security isn’t just a concern for large businesses. It’s something that small ... Read More »

Techieworks: Providing Seniors with Online Tech Help

When Anant Vats was working for Infosys in Houston, he once took the bus with some friends to go to dinner in town. Suddenly, an old lady sitting next to them asked them if they could fix her computer. Pleasantly surprised at this request, Anant asked her what led her to believe they could. “Because you are Indian!” she said. ... Read More »

Why B2B Startups Fail – And How to Prevent It

Why do startups fail in the B2B world?  Any number of reasons.  Today we’re going to take a look at some of the main reasons, and more importantly, what you can do about it. The numbers are daunting.  Startup failure rates indicate 50% of small businesses are out of business within five years. However, rather than focus on the negatives, ... Read More »

Small Businesses Can ‘Take Their Offices On The Road’ With New Broadband Data Bundle From AT&T

Dallas (PRESS RELEASE – August 7, 2010) — In today’s economy, small businesses are demanding “on-the-go” high-speed connectivity more than ever before to stay competitive, enhance productivity and grow their businesses. Thanks to a new bundled offer – “AT&T Broadband on the Go” – announced today, the options companies use to keep in touch with their office, customers and business ... Read More »

Start-up Failure Rates Vary — Choosing the Right Industry Matters

I’m following up my posting of a few weeks ago on new business failure rates where I said that there are considerable differences across industry sectors in business failure rates. Below is Figure 7.1 (p.113) from my book Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By. The data come from an article by Amy ... Read More »