Pinterest is ramping up efforts to support brands and creators with a fresh set of tips aimed at helping you grow your audience and foster stronger community connections on the platform.
Pinterest presents a valuable opportunity, especially as we approach the holiday marketing season in 2025, thanks to its over 570 million monthly active users, the majority of whom are looking to make a purchase. Pinterest outlines six essential strategies in its most recent release that have the potential to shape a more intelligent content strategy. These insights are in line with the most recent best practices for shopping campaigns and Pin marketing. They combine to create a strategy for long-term success.
1. Write new content every week
On Pinterest, consistency reigns supreme. To maintain momentum and expand your audience, Pinterest suggests publishing new Pins every week. However, value rather than volume is the focus. Avoid generic lifestyle photos. Skip the overly polished shots. Present your brand in actual situations. Give people an authentic and relatable view of your product. This fosters trust. Additionally, it makes your content more pertinent. Try different formats. Make use of videos, standard Pins, Idea Pins, and carousels. Keep things interesting and new. Use tools like Tailwind or Pinterest’s own scheduler to plan ahead. Batch your content. Maintain consistency.
2. Set Your Pins to Points of Interest
Pinterest is a popular place to share significant life events. Searches are driven by holidays, home makeovers, weddings, and baby showers. Check out what’s trending on Pinterest with Trends. Make your content fit the occasion. If “DIY Halloween decor” spikes in September, plan your Pins around it.
Example: A bakery can post Valentine’s Day dessert ideas. It might share lunchbox recipes for back to school in August.
3. Leverage Pinterest Trends for Long-Term Engagement
Trends on Pinterest don’t disappear quickly. They last nearly twice as long as other platforms’ trends. Your content will have more time to spread, be saved, and continue reaching new audiences as a result. Tap into the Pinterest Trends tool to identify top-performing keywords and seasonal interests that align with your niche. Plan for what’s coming up next quarter, and make your Pins evergreen where possible.
4. Optimize for Pinterest SEO
Pinterest is a powerful visual search engine in addition to a platform for visual inspiration. Your Pins need to be discoverable, and that starts with filling in every available field:
Title: Use strong, clear titles with target keywords
Description: Describe the content with natural, keyword-rich phrases
Alt text aids in ranking and improves accessibility. Before publishing, tag relevant themes. Boards can be approached in the same way. Give each board a title and description that are pertinent. For instance, rather than just “Fall Style,” “Fall Fashion Finds for 2025” is more effective. 5. Drive Sales Through Clear CTAs
On Pinterest, saves are one of the most important indicators of engagement. Over time, your reach expands as more people save your Pins.
