HIGHLIGHTS
Lenovo launched the Zuk sub brand in China with Zuk Z1.
Z1 will release in India as ‘Lenovo Z1 – powered by using Zuk’.
Lenovo Z1 will be to be had via on-line–handiest channels.
Lenovo is ready to unveil its new Zuk sub-emblem in India, which was unveiled these days with the launchof the Zuk Z1. The business enterprise, however, has barely exclusive plans set for the Indian market.unlike the chinese language marketplace where it’s miles sold as the Zuk Z1, the smartphone in India isexpected to be known as “Lenovo Z1 – powered by means of Zuk.”
We sat down with Anuj Sharma, Head of Product marketing, Lenovo to speak about all matters Zuk. whilstrequested approximately the distinction among Lenovo and the brand new Zuk sub-logo, Sharmastarted off by using explaining that Lenovo is going for the mass marketplace, even as with Zuk,customers will get high overall performance gadgets.
“the new sub-brand is basically extraordinary because of the philosophy. it’s a separate group with a separate control as well as in phrases of R&D, and that’s in which the essential difference comes,”endured Sharma.
(also see: Lenovo Z1: First Impressions)
“growing a sub-emblem, the advantages you get is that you may dissociate with the figure organisationand you could have as a brand something else, for example, Lexus and a Toyota,” said Sharma. “Thedisadvantage you’ve got is that it is a new brand so you need to spend lots more to set up it.”
it truly is one of the fundamental reasons why Lenovo desires to strain on the “Lenovo Z1 powered by using Zuk” tagline, to utilize the present emblem value, and to reassure customers that the wholebusiness enterprise infrastructure will support the Zuk sub-logo. Sharma stated that the Zuk after salesmay be covered by means of all of the Lenovo carrier centres throughout the united states of america. He further brought that the prevailing 300–four hundred carrier centres in India will deal with the Z1telephone as some other Lenovo handset.
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The Lenovo Z1 will offer consumers the option to free up the bootloader on the way to allow them to put in custom firmware on the tool. commonly, doing this yourself way voiding the guarantee of yourtelephone, but that won’t be the case with the Z1.
thinking about that Lenovo released the Zuk Z1 in international markets in December, we desired torecognise why the business enterprise delayed the release of the handset in India. Sharma explained, “There were certain regulations. We couldn’t get a CM cellphone into the us of a.”
Sharma additionally confirmed that Z1 telephone will launch in India walking Cyanogen OS 12.1 based totally on Android 5.1 Lollipop. This also way that the one of a kind partnership among Cyanogen and Micromax’s Yu not exists.
(additionally see: Cyanogen OS no longer one of a kind to Micromax’s Yu in India: Lenovo)
Sharma confirmed that one of the main e-trade shops (Amazon or Flipkart) can be promoting the Zuk smartphones in India. “we are looking to see whether or not we must promote it on each or sell it on one.those negotiations are still on,” he brought. Lenovo will now not be selling the brand new Zuk sub-brandthru it is the Do store as of now.
On being requested approximately the pricing of the Lenovo Z1, Sharma hinted that it can be across theidentical rate as in China. Lenovo’s 64GB Zuk Z1 changed into priced at CNY 1,799 (about Rs. 18,250) in China. He however brought that Lenovo isn’t always trying to charge the Z1 phone around the pricing of its Vibe X3 flagship telephone, which went on sale in India at Rs. 19,999.
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