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Can You Spot a Fake Customer Review of Your Business?

We all know that companies would prefer to have only good reviews, and that company performance is largely motivated by obtaining such feedback because it helps businesses thrive. Reviews play an important role, as reports that 85 percent of consumers read them to determine whether or not local businesses are good or not. However, many people don’t realize just ... Read More »

Government to Push for Activation of RuPay Debit Cards

Government to Push for Activation of RuPay Debit Cards HIGHLIGHTS The city has around 36 lakh Jan Dhan accounts 70-80 percent of the Jan Dhan accounts have RuPay cards Around 60 percent of those cards are active Delhi government will push for the activation of RuPay Debit cards, linked to Jan Dhan accounts, to help people tide over the cash ... Read More »

PM Modi Asks Youth of the Nation to Help Make India a Cashless Society

HIGHLIGHTS “Take pledge to be a part of a cashless society from today,” Modi said Modi wants the youth of the country to lead the campaign Youth urged to teach at least 10 families everyday how to go cashless Prime Minister Narendra Modi on Sunday asked the youth of India to take a pledge and make the country a cashless ... Read More »

AAI Will Soon Allow Digital Payments of Airport Parking Charges

AAI Will Soon Allow Digital Payments of Airport Parking Charges To make things easier, Airports Authority of India (AAI) will start digital payment system for paying parking charges at the aerodromes this month. The national airports operator, which is not charging parking fee at aerodromes till November 28 midnight in the wake of demonetisation of high-value currencies, will begin the ... Read More »

Indore-Patna Express Derailment: WhatsApp Being Used by Doctors to Find Kin of Survivors

Indore-Patna Express Derailment: WhatsApp Being Used by Doctors to Find Kin of Survivors Eight-year-old Sejal Yadav was pulled from the wreckage of a derailed train in northern India and rushed alone to hospital. Hours later she was reunited with her brother – thanks to WhatsApp. As survivors were rescued from the mangled carriages of the Indore-Patna Express on Sunday, many ... Read More »

The Importance of an Insurance Agent

Though you may like the idea of handling everything by yourself, which we completely understand, there are times and places where the situation calls for an experienced personal to assist you in the decision making process. Such a time includes when you’ve decided to enter into an insurance plan, or are looking at the different plan options available. This is ... Read More »

41 Percent of Your Competitors Are Going Mobile – Here’s Why You Should Join the Crowd

As more and more consumers begin to rely on their mobile devices for personal and business use, instead of a more traditional means like a desktop computer, the need for a mobile app is rapidly growing. With 2015 being dubbed the Year of the Mobile, small businesses without a mobile app planned for the future will continue to fall farther ... Read More »

60 Percent of Online Traffic Now Comes From Mobile

If your business depends upon online traffic, you should know. More than half of digital traffic online now comes from mobile devices and through mobile apps. A comScore report says smartphones and tablets combined now account for 6o percent of all online traffic up from 50 percent a year ago. And 51 percent of that traffic is driven by mobile ... Read More »

Video Will Be 79 Percent of Online Traffic by 2018, Says Cisco

If you’re not using online video to market your small business or brand, you’re likely missing out on a lot of traffic. And now is probably a good time to get started. A new study from Cisco, the company’s VNI Global IP Traffic and Service Adoption Forecasts, 2013–2018, reveals this. The study says that by 2018, 79 percent of all Internet traffic will ... Read More »

Adam Bosworth of Salesforce on Customer-Centricity and the Internet of Things

Small Business Trends: What is your description of the IoT? Adam: Companies are trying to become customer-centric. They’re hearing very clearly from customers that they’re not about the customer, and they’re not up to date with the customer. And they’re not proactively helping the customer to take advantage of opportunities or solve problems. They’re going to lose that customer to ... Read More »