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Tag Archives: Snapchat

Snapchat IPO Filing Comes to Light with Questions Remaining

It looks like Snapchat is finally going public. According to a Reuters, the company has confidentially filed for an initial public offering of its shares. Snapchat filed with the Securities and Exchange Commission under the U.S. Jumpstart Our Business Startups Act. It’s worth noting that companies with less than $1 billion in revenue can secretly file for an IPO. The ... Read More »

Snap Interactive Wants Judge to Bar Snapchat From Changing Its Name to Snap Inc.

Snap Interactive Wants Judge to Bar Snapchat From Changing Its Name to Snap Inc. Snapchat recently announced that it would now be known as Snap Inc. in a rebranding meant to send the message that the company was “bigger than one app.” But in aiming to broaden itself into a storytelling platform for the likes of Disney and others, Snapchat ... Read More »

Facebook’s Messenger Day Is an Attempt to Take on Snapchat Stories

Facebook’s Messenger Day Is an Attempt to Take on Snapchat Stories In an another attempt to take on photo sharing mobile service Snapchat, Facebook has rolled out a new feature called Messenger Day which lets users post illustrated photos and videos that disappear after a day. TechCrunch reported Messenger Day – which reportedly tries to clone Snapchat’s Stories feature – ... Read More »

Snapchat Introduces Sunglasses to Record Video in Effort to Differentiate (Watch)

If you’re in the market for a new pair of sunglasses, there’s a new brand to consider. Snapchat — yes, that’s right, Snapchat — just revealed a new product: sunglasses that record video. Like the popular smartphone app, the glasses record video in ten second increments. But since they’re wearable, it gives the user more freedom to record their daily ... Read More »

Snapchat Pulls ‘Yellow Face’ Lens Amid Claims of Racial Insensitivity

Vanishing message app Snapchat made a photo lens quickly disappear after an online uproar branding it an offensive stereotype of Asians worthy of the label “Yellow Face.” The lens overlaid faces in photos with cartoon visages featuring slanted eyes, wide cheeks and toothy grins. Snapchat pulled the lens after its release on Tuesday ignited concerns it was insulting and racist. ... Read More »

How to Implement Millennial Marketing with Snapchat

If you’re not using Snapchat for marketing, you could really be missing out, especially if your target audience includes millennials. The platform has been steadily gaining traction with younger consumers. And since a lot of brands are still hesitant or unsure of how to use it, Snapchat offers you the opportunity to really stand out with a millennial audience. Here ... Read More »

Is This New Snapchat Ad Feature Cool — or Creepy? (Watch)

Snapchat may soon be able to sell ads based on things it recognizes in users’ photos. The company recently filed a patent for a behavioral targeting system that uses image recognition software to find specific items and then suggest filters based on those items. So for example, if Snapchat recognizes that a photo includes the Empire State Building, it could ... Read More »

Snapchat Horror movie ‘Sickhouse’ released on the market

HIGHLIGHTS Sickhouse became shot on iPhone over 5 days. Sickhouse turned into released thru Andrea Russett’s Snapchat account. The movie is available on the online service Vimeo. An unconventional horror movie crafted from masses of 10-2nd clips shot for and published on Snapchat has been launched for sale after drawing tens of millions of perspectives on the famous social mediawebsite ... Read More »

Snapchat stated to Have 150 Million day by day users, Passing Twitter

Snapchat has a hundred and fifty million human beings using the carrier every day, said peopleacquainted with the matter. That makes the 4–12 months–antique messaging app greater famous than Twitter by daily energetic users. Snapchat has been developing speedy, boosted by means of its recognition amongst young humans. The app had 110 million each day customers in December, said the ... Read More »

Snapchat raises $1.81 Billion in trendy investment spherical

Messaging app Snapchat Inc has raised $1.eighty one billion (roughly Rs. 12,157 crores) in an equityimparting, indicating robust investor interest in the enterprise regardless of issues that it’s farstruggling to draw advertisers. Snapchat did no longer reveal its valuation within the modern day round of investment in its submittingon Thursday. but, era website TechCrunch stated on Monday, citing sources, that ... Read More »