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Tag Archives: Tech

Tech Startup Culture Gaining Momentum in Pune, India

Made in India startups are definitely gaining ground, and among them Made in Pune holds an increasingly important place. To further illustrate the success of Pune-based startups, we shall address a select few as a collective, while we hope for many more. Sapience Analytics Let us begin our discussion with Sapience Analytics, creator of an award-winning enterprise class product designed ... Read More »

Should tech companies mimic Trump’s marketing?

Donald Trump’s ascendancy to president of the US has many lessons for us all, but one expert believes tech businesses, in particular, should study from his real-time marketing techniques. David Meerman Scott, author of The New Rules of Marketing and PR, told attendees of Comptel’s Nexterday North conference in Helsinki that technology companies in particular need to revamp their marketing, ... Read More »

Why Cloud may shower billions on only a few tech companies

SAN FRANCISCO: Jeff Bezos of Amazon, along with a couple of his rivals, may eventually control much of the $1-trillion global market for business computers and software. That is because Amazon Web Services, his big-business computing division, is starting to affect more than just the world of computer servers, data storage and networking at the core of computing. Increasingly, it ... Read More »

Delaware Tech receives 13 marketing awards

Delaware Tech’s Collegewide Marketing and Public Relations team displays the College’s 13 NCMPR awards. Shown are in back (l-r) Judi Sciple, Dana Sawyer, Vassili Kormalos, Allison Hayes, John Painter, Jason Burlew and Tom Burn. In front are Adrian Wade, Jennie Hess, Tammy Watkins, Debra Troxler and Christine Gillan. SUBMITTED PHOTO December 25, 2016 Delaware Technical Community College recently won 13 ... Read More »

SOURCE DIGITAL SHOWCASES NEW MARKETING TECH STRATEGIES FOR MONETIZING BRANDS WITHIN CONTENT AT CES 2017

PHILADELPHIA, DECEMBER 22, 2016 – Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, will be revealing how personalization, smart content and omni-screen use increase consumer engagement and create new revenue opportunities across all media distribution channels. Exhibiting at C Space in the ARIA booth CS-18, Source Digital will debut a series of exciting ... Read More »

Colliers rethinks the marketing strategies of Vancouver tech firms

Procurify co-founder Aman Mann says Vancouver’s tech sector is still maturing.RIC ERNST / VANCOUVER SUN Hootsuite’s headquarters in Vancouver.HANDOUT / VANCOUVER SUN B.C.’s technology sector is maturing with more first-generation start-ups stabilizing and seeking newer, higher-quality downtown office space, according to a new report by Colliers International. Tech firm growth in Metro Vancouver, Victoria and Kelowna has been changing tech ... Read More »

Marketing Tech Startup Appboy Shuffles Cofounders As Bill Magnuson Takes Over As CEO

The five-year-old marketing tech company has named Bill Magnuson as CEO effective on January 1, 2017, with founding CEO Mark Ghermezian moving into a new role as executive chairman. As part of the reshuffling at the Series C startup, third cofounder Jon Hyman will assume the role of CTO from Magnuson after serving as Appboy’s CIO. “When you look at ... Read More »

Marketing Tech Unicorns in 2017’s IPO Pipeline

Marketing Tech Unicorns in 2017’s IPO Pipeline In its annual Tech IPO Report, released today, CB Insights identifies the top 369 high-value and “high-flying” technology companies which might be in the pipeline for IPOs. We mined the report for gems on some of the marketing (and sales) tech companies we cover. Among the companies in the 2017 pipeline: Qualtrics, the ... Read More »

Gmail Undo Send, New Tech Partnerships Make Headlines

Pretty much every business owner and professional has experienced the horror of sending an email only to find moments later that it included a mistake, typo, or even the dreaded unintentional “send all.” But now there’s a new solution for Gmail users in the form of an “undo send” button. In addition, WordStream and Constant Contact and Bing and AOL ... Read More »

Brightly Wearable Tech Tells You When You Need a Bathroom

Though it’s not a fun thing to discuss, incontinence is a fairly common issue for people above a certain age. For now, most people who experience it have to deal with adult diapers or opt for surgery. But very soon, technology might be able to provide a better way for people to deal with incontinence. Lir Scientific is the company ... Read More »