More than 10,000 developers worldwide rely on Mintegral to power their mobile advertising strategies—and that number continues to grow. With over eight years of experience in the industry, Mintegral has built a strong reputation for helping marketers scale their apps and reach the right users.
If you’re looking for a reliable platform to run your next campaign, here are several reasons why Mintegral has become a preferred choice for advertisers and developers across the globe.
More Than Just a Typical DSP
While many advertising platforms operate purely as demand-side platforms (DSPs), Mintegral offers a much broader ecosystem of premium traffic sources. The company has developed a powerful self-service advertising platform supported by both direct publisher partnerships and third-party traffic channels.
As a mobile monetization provider, Mintegral connects advertisers with over 10,000 publishers through SDK integrations. This network enables campaigns to appear in more than 100,000 mobile applications, including:
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Casual and mid-core games
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Hardcore gaming apps
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Utility applications
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E-commerce platforms
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Lifestyle and entertainment apps
This extensive coverage allows advertisers to reach audiences across a wide portion of the open internet.
More than 90% of Mintegral’s traffic comes directly from publishers using its SDK, giving advertisers better transparency and control over the inventory they choose. At the same time, the platform integrates additional traffic through ad exchanges, offering flexibility that many competing networks cannot match.
Smart Bidding Technology That Drives Performance
Mintegral places strong emphasis on performance optimization, particularly through its Target ROAS (Return on Ad Spend) bidding strategy. Since launching this feature, many advertisers have reported impressive results.
Target ROAS bidding helps advertisers acquire high-quality users while maintaining efficient spending. By focusing on deeper events within the user journey, the platform can identify audiences more likely to generate long-term revenue.
Another powerful feature is Target CPE (Cost per Event), which allows advertisers to optimize campaigns based on key actions within the conversion funnel—such as registrations, purchases, or in-app engagement.
Behind the scenes, Mintegral uses Deep Neural Networks (DNNs) to analyze user behavior throughout the advertising lifecycle. These machine learning models help improve ad-to-user matching while ensuring each placement delivers maximum cost efficiency.
Strong Recognition From Measurement Platforms
Mintegral’s performance has also been validated by several respected mobile measurement partners (MMPs) that analyze advertising networks worldwide.
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AppsFlyer Performance Index: Mintegral consistently ranks among the top networks in Global Volume Rankings, often just behind major platforms like Google Ads and Meta.
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Singular ROI Index: The platform regularly appears in the top 10 ad networks and holds one of the highest numbers of rankings across multiple categories, especially in emerging markets.
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Tenjin Hyper to Hybrid Report: Mintegral ranks second in ad spend for iOS campaigns and third for Android.
Additionally, market intelligence platform Sensor Tower recognized Mintegral as a Top 3 global network for gaming in-app ad impressions in 2025, highlighting strong year-over-year growth.
These rankings reinforce Mintegral’s reputation as one of the most effective mobile advertising networks available today.
Why App Developers Choose Mintegral
The best proof of any platform’s effectiveness comes from real-world results. Several well-known companies have successfully used Mintegral’s self-serve ad platform to scale their apps and acquire high-value users.
PocketGems
PocketGems, a popular US gaming studio, partnered with Mintegral to expand the audience for its storytelling app Episode. The campaign focused on targeted user acquisition across key markets, including North America, South America, and Europe.
After the campaign launch, Mintegral quickly became one of PocketGems’ top-performing advertising networks. Creatives developed by Mindworks were particularly effective, generating more than 90% of the app’s installs.
Playgendary and HOMA Games
Game developers Playgendary and HOMA Games leveraged Mintegral’s Target ROAS bidding to scale their user acquisition strategies.
The results were significant:
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Playgendary achieved a 58% increase in Day-0 ROAS.
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HOMA Games saw a 25% boost in Day-0 ROAS.
These results demonstrate how advanced bidding strategies can dramatically improve campaign performance.
AdOne
AdOne, a Vietnamese publishing company founded in 2021, partnered with Mintegral to grow the user base for its casual game Screw Puzzle: Nuts and Bolts.
By focusing on acquiring high-value players, Mintegral became AdOne’s top user acquisition partner, ultimately increasing the game’s ROAS by 1.5 times.
Launch Your First Campaign With Mintegral
If you’re interested in testing Mintegral for your own app marketing campaigns, you can easily register on the platform’s self-serve advertising system and begin creating campaigns.
For businesses looking for guidance, Mintegral’s sales team can also provide additional support and consultation. You can reach out through their contact form or explore their resources to learn how to successfully launch your first campaign.
