Friday , 18 August 2017
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Social Media

Leaked Document Claims Ads Coming to Facebook Messenger App

Facebook could be soon turning its Messenger app into a marketing platform. Facebook Messenger ads in the form of messages may be coming to Facebook’s messenger app as early as the second quarter of 2016. The report, published by TechCrunch referred to leaked documents suggesting Facebook is indeed making Messenger ad-ready allowing businesses to send out ads as messages to ... Read More »

Will the New Facebook Emoticons be Helpful to Marketers?

The use of emoticons or emoji quickly lets you express yourself without having to type what you are feeling about a particular conversation, image or other content; and until now that was the end of it. But the type of emoticons people use can now be used to generate another data point that lets businesses know what users are feeling ... Read More »

7 Insider Tips to Rock Your Social Media Presence

Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity. A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular ... Read More »

Here’s Why You Should Be Publishing on LinkedIn

Finding success as a producer of content is often a hit-or-miss endeavor. With such a flood of content being produced by so many people on a constant basis, getting your name out there as an effective author can be incredibly challenging. Whether you’re writing for a personal or professional blog, strategically producing content for specific campaigns, or practicing engagement with ... Read More »

New and Improved Instagram Allows Longer Videos, More Ads

Instagram recently announced that it will soon roll out video carousel ads. This will allow advertisers and business owners to share up to five separate videos with one single purchase. Instagram allows longer videos as each of the videos can be up to a minute long. Instagram Video Carousel Ads Carousel, when it was first announced early last year, offered business ... Read More »

Music Subscription Service Drip Closes March 18

In an open letter published on Medium, the founders of the Drip music subscription service announced the music platform is closing on March 18. News of Drip — a niche service that allowed fans to subscribe to indie artist communities — shutting down after just five years of it launching is a huge blow for many independent artists, labels and musical entrepreneurs. ... Read More »

7 Social Media Tools For Small Businesses To Manage Their Social Presence

With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy. One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in terms of handling tasks. Social ... Read More »

2016 Pinterest Trends – What’s Next This Year?

Does Pinterest still matter? Once it was the dominant visual social media network. But now Instagram and a host of trendier platforms, like Periscope and Snapchat, have solidly dethroned Pinterest’s claim as the visual network du jour. But don’t count it out of your social media strategy just yet. Pinterest, like Facebook, Twitter and Instagram, remains an important space for businesses to “nurture, maintain and share their unique philosophy, ... Read More »

Tweet Binder Launches Reports for Instagram Insights

The value of customer insight has always been appreciated by companies, but until recent technological developments, data availability was limited to the larger enterprises. Thanks to smartphones, social media and big data, all of the interactions people have now can be analyzed to deliver actionable insights to improve your business. And even if you are a small company, you can ... Read More »

Paid Advertising in Social Media Increases, Study Finds

Content marketing is finally catching on with businesses, says the new B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America study (PDF). Conducted by the Content Marketing Institute, the study found that marketers made impressive progress over 2015 with documenting their content marketing strategy. It also revealed that a large number of marketers (64 percent) find paid advertising methods effective ... Read More »