Sunday , 22 October 2017
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Social Media

Instagram Makes It Easier to Have Multiple Accounts for Your Small Business

Recently, Instagram announced a new feature which has been included in its mobile app. You can now have multiple accounts on Instagram and switch easily between them from within the Instagram mobile app without having to sign out. This will no doubt come as a delight to Instagram’s huge user base, especially business users. These users in particular have had need ... Read More »

Sprout Social Raises $42 Million

Sprout Social, a social media engagement software vendor, has raised $42 million from Goldman Sachs’ Merchant Banking Division and New Enterprise Associates. The company has now raised a total of $60 million across five rounds of funding. The investment will help the company expand its product range and cater to the growing business demand for social media management tools. Justyn ... Read More »

Pay to Place Twitter Video Ads at the Top of Every Timeline with First View

The impact of video in advertising is undeniable, and whether it is GIFs that are seconds long or longer formats, everyone is using video ads to connect with their audience. Twitter’s First View takes the popularity of video and lets brands share their message in a highly visible way with premium placement. While the market has many different outlets for ... Read More »

4 Benefits of Pushing Traffic to Your Social Media Channels

Millennials know it best — social media is the top communication tool and it’s here to stay. Facebook, Twitter, Google+, LinkedIn, Tumblr. They all share the same purpose, to connect millions of people for entertainment and information sharing. There is no doubt these engagement channels are the best way to get your content in front of your desired audience, and ... Read More »

Leaked Document Claims Ads Coming to Facebook Messenger App

Facebook could be soon turning its Messenger app into a marketing platform. Facebook Messenger ads in the form of messages may be coming to Facebook’s messenger app as early as the second quarter of 2016. The report, published by TechCrunch referred to leaked documents suggesting Facebook is indeed making Messenger ad-ready allowing businesses to send out ads as messages to ... Read More »

Will the New Facebook Emoticons be Helpful to Marketers?

The use of emoticons or emoji quickly lets you express yourself without having to type what you are feeling about a particular conversation, image or other content; and until now that was the end of it. But the type of emoticons people use can now be used to generate another data point that lets businesses know what users are feeling ... Read More »

7 Insider Tips to Rock Your Social Media Presence

Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity. A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular ... Read More »

Here’s Why You Should Be Publishing on LinkedIn

Finding success as a producer of content is often a hit-or-miss endeavor. With such a flood of content being produced by so many people on a constant basis, getting your name out there as an effective author can be incredibly challenging. Whether you’re writing for a personal or professional blog, strategically producing content for specific campaigns, or practicing engagement with ... Read More »

New and Improved Instagram Allows Longer Videos, More Ads

Instagram recently announced that it will soon roll out video carousel ads. This will allow advertisers and business owners to share up to five separate videos with one single purchase. Instagram allows longer videos as each of the videos can be up to a minute long. Instagram Video Carousel Ads Carousel, when it was first announced early last year, offered business ... Read More »

Music Subscription Service Drip Closes March 18

In an open letter published on Medium, the founders of the Drip music subscription service announced the music platform is closing on March 18. News of Drip — a niche service that allowed fans to subscribe to indie artist communities — shutting down after just five years of it launching is a huge blow for many independent artists, labels and musical entrepreneurs. ... Read More »