Monday , 11 December 2017
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Tag Archives: Advertisers

Instagram Doubles Monthly Active Advertisers to Over 2 Million

HIGHLIGHTS Time spent watching video on Instagram is up more than 80 percent YoY Number of videos produced per day has increased by 4X from last year Businesses are finding more opportunities to connect with their audiences Facebook-owned photo-sharing platform Instagram on Tuesday announced it has doubled its advertiser base in the past six months to reach over two million monthly active ... Read More »

Google’s Online Travel Adventure Upsets Its Biggest Advertisers

Google’s Online Travel Adventure Upsets Its Biggest Advertisers At the largest online travel conference last week, industry executive Steve Hafner was asked an unusual question: What’s the first word that comes to mind when you think about Google? “Annoying,” said Hafner, chief executive officer of Priceline Group Inc.’s Kayak business. Hafner captured the mood well. Despite more than $15 billion ... Read More »

Does Facebook Have a Double Standard When It Comes to Small Business Advertisers?

Facebook (NASDAQ:FB) as been accused of double standards when it comes to advertising after it repeatedly refused one small business’ attempts to launch an online ad campaign because the company sold Airsoft guns. Facebook’s advertising policy clearly states that paid posts cannot promote items such as “weapons, ammunition, or explosives.” And according to a member of the social media network’s Help ... Read More »

Twitter Hires New Executive in Bid to Win China Advertisers

Twitter introduced a new head of operations Friday for what it calls Greater China despite still being banned in the mainland, as it attempts to boost already booming advertising. While San Francisco-based Twitter is not allowed to operate in mainland China under the country’s strict Internet censorship, it does have an office in Hong Kong that courts advertisers over the ... Read More »