It’s easy to get overwhelmed deciding which paid traffic source can best drive traffic to your website. Here are four paid traffic sources that you should look to before going anywhere else.
1. Google Adwords
Adwords is an obvious choice. Google offers a very versatile paid traffic source, whether you’re looking for search or display advertising. Targeting potential customers based on their search terms is a great way to narrow down web traffic to those who would be interested in your product or service. It’s so effective that Adwords is often referred to as a way to reach people “at the bottom of the funnel.” It allows you to jump in front of people who are ready to buy.
2. Facebook Ads
Facebook ads have evolved quite a bit over the past few years. Not only can narrow your targeted audience down by age, occupation, and location (just to name a few criteria), but you can also target potential customers that closely resemble your existing base of customers. The downside is that Facebook is an ever-evolving platform, so be sure to stay on top of any updates released by the company.
3. Outbrain Amplify
WOutbrain Amplify is an effective addition to any paid marketing mix. You can use it to drive traffic to your articles, blogs, third party reviews, and videos. Your awesome content is where you begin the customer relationship. You can also A/B test headlines, target various devices, and use geo-targeting.
3. LinkedIn Ads
If you work in B2B, then LinkedIn ads is a must for paid traffic. They offer sponsored updates, text and display ads, and InMail. It’s certainly enticing for the B2B marketer when a platform allows you to target prospects by job title. You can also target by location, industry, and even Alma Mater.
4. Twitter Ads
Twitter really has the targeting game down pat. You can target by keyword, location, interests and followers, and tailored audiences (which is similar to Facebook’s Custom Audience Targeting). Twitter’s cost-per-click is pretty expensive, so before spending your hard-earned cash, make sure that this is a platform that your audience hangs out at.
The customer journey is varied one, so be sure to use a combination of pay-per-click ads and organic channels to get the best results for your traffic campaigns.