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Social Media

Social Media Referrals to eCommerce Sites Have Increased 198 Percent

Here’s another very good reason for your business to be more active on social media. A new study of over 1,000 U.S. consumers by Sumo Heavy Industries, a digital commerce strategy firm, hasfound a 198 percent increase in social media referral traffic to eCommerce sites between 2014 and 2015. The Rising Success of Using Social Media for Ecommerce Sites Facebook ... Read More »

Facebook Launches New Marketplace for Buyers and Sellers (Watch)

Facebook is launching a new marketplace tool to help people buy and sell items directly on Facebook’s mobile apps. The feature doesn’t provide assistance with things like payments or deliveries. So it’s not a full-featured eCommerce platform. But it does provide an interesting opportunity for product buyers and sellers. Since Facebook is already such a popular platform for consumers, it ... Read More »

Almost Half of Small Businesses Marketing Products on Social Media (INFOGRAPHIC)

Small businesses are waking up to the potential for using social media to market their products, a new study has found. How Small Businesses Are Using Social Media According to the report by SCORE, a nonprofit association for small businesses, 45 percent of these small companies use social media marketing to promote a specific product or service. Apart from product ... Read More »

Facebook Messenger Lite Takes Up Less Phone Space for Tech Challenged Areas

Small businesses and others seeking a better way to communicate with customers or partners in tech challenged areas should rejoice. Facebook (NASDAQ:FB) has launched lighter version of its Android Messenger app. The new bare-bones Messenger app is designed for people in areas with slow internet connections as well as for older phones with less powerful processors and less memory. Introducing ... Read More »

LinkedIn ProFinder Offers New Freelance Marketplace for the Gig Economy

ProFinder is a new professional services marketplace that LinkedIn (NYSE:LNKD) is piloting across the U.S. It is a “freelancer for hire” site similar to Fiverr, Flexjobs or Upwork, designed to help businesses find local freelance talent. How LinkedIn ProFinder Works To request a service, the business owner or manager goes to the ProFinder website and answers the “What service do you ... Read More »

Facebook’s Free and Simple Solution to Driving Users to Your Mobile App

Your content is only as good as what it accomplishes. If you spent time and money crafting it, it needs to achieve something measurable and concrete, like generating new leads or educating customers. Without a clear purpose, you’re just adding more fluff to the server racks. Quality content gets shared and shares lead people to your site, so you have ... Read More »

Watch Out! YouTube Calls On Users to Help Enforce Community Guidelines

YouTube is encouraging and “empowering” its users to “flag” content that does not meet the site’scommunity guidelines, while also offering more transparency on how its flagging feature works. The video site’s renewed call on users to help enforce its community guidelines by flagging inappropriate content on the platform comes hot on the heels of YouTube’s apparent demonetization of some videos ... Read More »

Which Social Media Site Do You Use Most for Business? [POLL]

Social media has become a bigger part of a lot of small business’s marketing and customer engagement strategy since its infancy. Quick question: Does anyone remember creating a MySpace page to promote their company? Sure, some — musicians, mostly — still use that platform but there are so many more popular options these days. And each one presents unique opportunities ... Read More »

48 Social Media Channels for Marketing Your Business: The Ultimate Guide

Social media can be an incredibly effective tool for businesses of all types and sizes. But the actual social networks that you choose can make a big impact on your chances of being successful. Here are 50 different social media channels that you can consider using to market your business. The Ultimate Guide to Social Media Channels Facebook With more than a ... Read More »

Social Media Referrals to eCommerce Sites Have Increased 198 Percent

Here’s another very good reason for your business to be more active on social media. A new study of over 1,000 U.S. consumers by Sumo Heavy Industries, a digital commerce strategy firm, hasfound a 198 percent increase in social media referral traffic to eCommerce sites between 2014 and 2015. The Rising Success of Using Social Media for Ecommerce Sites Facebook ... Read More »