Is Social media content management has never been more crucial with so many people staying at home. People shifted more of their work and personal lives online, making social media an even more valuable tool for connection as daily routines changed almost instantly.
Customers now go straight to social media instead of websites, walk-in options, or phone calls. Without having to call or send an email, they want to see pictures of the providers, peer reviews, clinic hours, and specials, sales, and deals. Social media is changing at a faster rate than any other subset of marketing when it comes to increasing your brand’s overall visibility. Understanding the significance of social media for expanding one’s audience and strengthening one’s brand is beneficial for any professional or business. If you are not using social media, now is the time to utilize this fast, inexpensive, and effective way to reach almost half the world’s population. Facebook and Instagram usage actually increased by 40% during the COVID-19 pandemic, according to recent studies. When you realize that your social media pages serve as a central location where customers can quickly learn more about your company and the things you care about, the significance of social media becomes clear. It’s become essential during this pandemic so that clients can understand what your office is doing to help keep staff and clients safe.
So how should professionals use social media in the age of COVID-19? First, posting on social media isn’t an option for businesses because they can’t afford to stop marketing and selling. You can’t just carry on as usual, though, or you risk coming across as tone-deaf to a group of people who are more sensitive and anxious. And the hardest part? It appears as though our world is constantly evolving. We constantly remind our patients and followers on social media that we are open for business at our office. By ensuring that our office is a clean and secure environment for our clients and staff, we also let people know what we are doing to help stop the spread of COVID-19. We include links to all of our social media pages in the emails we send to our patients. In order to attract potential new clients, we engage with our audience by including personal touches such as pictures of our families, live video chats in which people can ask questions, requests for people to share and like our pages, live demonstrations of stretches, and fun and silly videos on TikTok. Try out a few different platforms to see which one works best for your business and best reaches your intended audience. Certain demographics are better served by particular social media platforms. There are a plethora of social media and digital media platforms, each with its own distinct features and functions, as a result of the ever-expanding field of internet marketing. Some social media platforms use more pictures, while others only use words or advertisements. Among my favorites are Facebook, Instagram, Twitter, and TikTok. These platforms are easy to use and don’t need a lot of knowledge to get started. Facebook is the world’s largest and, perhaps, most powerful social network. Regardless if you are a startup or a Fortune 500 company, you need to be on Facebook and start engaging with your consumers/clients.
Engaging your followers and asking questions will help your content be seen more naturally. Try doing social media contests and giveaways because they are the ultimate in engagement-building tactics. Contests on Facebook and Instagram are a great way for businesses of all sizes to encourage followers to like, share, and comment on posts. The first step for creating a successful social media contest is to determine your goals. Your contest will look a little different if you want to reach new patients and gain more followers than if you want to keep your current followers engaged. The key to a successful social media contest—fun!
One of the most cost-effective ways to interact with your patients is through email marketing. You can easily send emails to inactive patients to encourage them to schedule an appointment if you have a current patient email list. Also, don’t be afraid to pay a few bucks to boost ads on Facebook and Instagram, use hashtags, or take advantage of content from companies that you work with (Foot Levelers, Standard Process, etc.). Content for Foot Levelers can even be tailored to your practice. Include their images, content, and other elements in your social media pages. Tag them with hashtags to give them recognition and assist in adding more content to your page.
