Tuesday , 17 September 2019
Breaking News

So Long, Twitter Dashboard — We Hardly Knew You

Twitter is shutting down its Dashboard app. This feature was specifically aimed at business users, but could not gain enough traction.

TweetDeck it wasn’t and now, Twitter Dashboard is toast.

The social media site says it’s now ditching Twitter Dashboard — an app specifically designed for businesses — on Feb. 3. That’s only six months after Twitter (NYSE:TWTR) introduced Dashboard.

And this is just the latest anti-development for Twitter. The social media site continues to appear to lag behind the others, namely Facebook, especially in the revenue and profits columns.

News of the activity was shared on the @dashboardapp account by Twitter.

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Twitter Dashboard

@dashboardapp

Twitter Dashboard will be closing down on February 3rd. 1/5

  • 123123 Retweets

  • 8686 likes

Twitter Dashboard

@dashboardapp

Twitter Dashboard will be closing down on February 3rd. 1/5

Follow

Twitter Dashboard

@dashboardapp

In the future, we hope to bring the best features from Dashboard to the broader Twitter community. 2/5

  • 2525 Retweets

  • 5757 likes

Twitter Dashboard

@dashboardapp

In the future, we hope to bring the best features from Dashboard to the broader Twitter community. 2/5

Follow

Twitter Dashboard

@dashboardapp

Thanks for making Dashboard part of how you use Twitter, we’ve been overwhelmed by your positive feedback. 3/5

  • 2020 Retweets

  • 4141 likes

Obviously, the “positive feedback” noted in that tweet run-on wasn’t enough to keep Dashboard going beyond Feb. 3. And really, Dashboard lacked what other more established Twitter managing apps already provide. And that includes a product Twitter already owns, TweetDeck.

In fact, it’s TweetDeck where Twitter is directing the actual Dashboard users who will be impacted by this recent development.

Twitter Dashboard

@dashboardapp

Thanks for making Dashboard part of how you use Twitter, we’ve been overwhelmed by your positive feedback. 3/5

Follow

Twitter Dashboard

@dashboardapp

All of your scheduled Tweets will still be posted as scheduled and can be seen/updated from @tweetdeck 4/5

  • 2121 Retweets

  • 3535 likes

TweetDeck is a rather popular Twitter manager for users who either manage multiple accounts or follow several streams at once. It also allows for easy scheduling of Tweets, including from multiple accounts at once. Twitter geeks surely appreciate the user-friendly interface of TweetDeck, something Dashboard simply didn’t provide.

Why Twitter is Shutting Down Its Dashboard App

Dashboard was aimed at business users but outside of some analytics, the benefits clearly haven’t proven to keep enough users enticed. Some users told Twitter directly in response to the above tweets that they did find some perks of the app helpful — the ability to look at lists (again, something easily done on TweetDeck, too), for example.

Twitter Dashboard

@dashboardapp

So long and thanks for all the Tweets, 💚 , the @dashboardapp team. 5/5

Follow

Jeri McNeill 💙😔 @bajshagirl

@dashboardapp I am saddened and extremely disheartened to hear this news. Thank you for the work on this app. pic.twitter.com/P9QuH0QN0s

  • 22 Retweets

  • 1010 likes

Twitter Needs Some Good News

The trend for Twitter has been largely negative.

The company’s CEO, Jack Dorsey, was famously left out of a ballyhooed “tech summit” with President-elect Donald Trump. The site’s financial struggles are well documented. The NFL experiment’s success is unknown. Executives are leaving. It — along with Facebook, to be fair — has come under scrutiny for stances it has taken on censorship and banning users.

And as other sites are adding new features and experiments, it seems Twitter is taking away as much as or more than it’s giving.

The six-second video service, Vine, was recently shut down by the site. These somewhat goofy or irritating video loops had an ability to go viral when done correctly and were popular among some users. Regardless, it’s kaput.

Which Which is Which?

Dashboard’s failure is at least partly due to the fact that Twitter already has a product like it in place. And a popular one, too.

So, why have two of the same?

It’s got another example of this — live video.

The live-streaming app Periscope (which it owns) seems to have set the tone for the future of social media feeds. But, like the Dashboard/Tweetdeck conflict, Twitter also recently announced that live video abilities were coming to its mobile apps. And it’s not named Periscope.

Twitter Dashboard

@dashboardapp

All of your scheduled Tweets will still be posted as scheduled and can be seen/updated from @tweetdeck 4/5

Follow

Twitter Dashboard

@dashboardapp

So long and thanks for all the Tweets, 💚 , the @dashboardapp team. 5/5

  • 2525 Retweets

  • 6969 likes

Image: Twitter

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