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Tag Archives: Customer-Centricity

Adam Bosworth of Salesforce on Customer-Centricity and the Internet of Things

Small Business Trends: What is your description of the IoT? Adam: Companies are trying to become customer-centric. They’re hearing very clearly from customers that they’re not about the customer, and they’re not up to date with the customer. And they’re not proactively helping the customer to take advantage of opportunities or solve problems. They’re going to lose that customer to ... Read More »