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Demonetisation: Sales Down 25-30 Percent, Says Micromax

Consumer sales have seen a 25-30 percent hit in past few weeks due to twin impact of demonetisation and seasonal slowdown post Diwali, country’s third largest handset maker Micromax said today. While online sales suffered due to cash crunch in the aftermath of demonetisation, the company’s supply chain saw a 15-18 percent decline in sales in the last few weeks. ... Read More »