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Year-Ender: Five education themes that trended in 2016

Given India’s young demographic and their linguistic characteristics, bilingual learning material is probably more relevant than ever before.The year 2016 was a vibrant one for the education sector. Several new developments took place and a gamut of themes and issues gathered pace to further transform the education landscape for the better. The two biggest beneficiaries of these changes have been ... Read More »

Technology trends that will transform content marketing in 2017

Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to ... Read More »

Marketing Tech Unicorns in 2017’s IPO Pipeline

Marketing Tech Unicorns in 2017’s IPO Pipeline In its annual Tech IPO Report, released today, CB Insights identifies the top 369 high-value and “high-flying” technology companies which might be in the pipeline for IPOs. We mined the report for gems on some of the marketing (and sales) tech companies we cover. Among the companies in the 2017 pipeline: Qualtrics, the ... Read More »

Tech Startup Culture Gaining Momentum in Pune, India

0Made in India startups are definitely gaining ground, and among them Made in Pune holds an increasingly important place. To further illustrate the success of Pune-based startups, we shall address a select few as a collective, while we hope for many more. Sapience Analytics Let us begin our discussion with Sapience Analytics, creator of an award-winning enterprise class product designed ... Read More »

Internet Plays Key Role in Real Estate Industry

The Internet increasingly plays a key role in the real estate sales industry, and this trend is expected to grow. According to a recent article by real estate professional John Mudd, more and more homebuyers are using the Internet in some portion of their buying process, either to locate property for sale or to educate themselves. By the same token, ... Read More »

How Many Hashtags Should You Use in a Tweet? A New Study Reveals This and More

Have you ever wondered how you can effectively use hashtags (#) for social media to increase the reach of your business’ social media posts? Well, a new study conducted by TrackMaven, an integrated marketing analytics software firm, looked into the issue and revealed some useful social media hashtag best practices on Twitter and more. Best Hashtag Strategies for Social Media ... Read More »

LinkedIn Becomes Locked Out in Russia

LinkedIn’s network just got a little smaller following a blocking order by a court that ruled that the social network had violated a law on data storage. Russia’s communications regulator Roskomnadzor ordered ISP’s to block LinkedIn (NYSE:LNKD) after a Moscow court upheld an earlier ruling that LinkedIn breached Russian privacy laws. Some ISP’s have already cut access to the site, ... Read More »

Apple Said to Hold Talks With Government About Retail Stores in India

Apple Inc officials on Tuesday met Commerce Ministry top brass amid its plans to open stores in India without initially having to source components locally. According to sources, the meeting chaired by Department of Industrial Policy and Promotion (DIPP) Secretary Ramesh Abhishek lasted for almost an hour with senior officials from Apple discussing details of the new Foreign Direct Investment ... Read More »

Bluetooth 5 Officially Released, Will Come to Devices in a Few Months

HIGHLIGHTS Bluetooth is a ubiquitous wireless standard to connect electronics Bluetooth 5 features 2x speeds, 4x range over predecessors Devices featuring Bluetooth 5 should be out in the next 2 to 6 months Bluetooth is the quintessential wireless standard for electronics to communicate with each other across small distances in a power-efficient way. Everything from smartwatches to wireless speakers and ... Read More »

It’s Time to Invest In Tech for Your Small Business – Now What?

Entrepreneurs have enough on their plate without worrying about the technological needs of their new business. Between complicated and highly technical infrastructure, advanced operating systems and constantly evolving technologies, it can be difficult for the most steadfast of IT pros to keep up. The majority of today’s enterprises share many of the same IT needs, so there are some generic ... Read More »