Thursday , 13 December 2018
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Mobile

Verizon and Vice Media Inc. Announce a New Content Partnership

A recently announced partnership between a telecom giant and an independent mobile video content creator is drawing attention. It points to the opportunities available to even startups in the growing mobile video market. Verizon, headquartered in New York City, New York, is joining forces with Vice Media, Inc. The Brooklyn company will provide a large catalog of digital content including ... Read More »

Mobile Shipments Again Growing, But is Plateau in Sight?

Global smartphone shipment totals edged upward in the second quarter, says mobile, tablet and PC data research company Canalys in a recent report. But that growth is slower than before and could be headed for a plateau, he firm suggests. Update – Smartphone Market Q2 2016 Canalys said that the worldwide smartphone market grew by almost a percent in Q2 ... Read More »

AdSense Unveils a New Look for Mobile Text Ads

Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices, so you should be able to take a look at ... Read More »

Six Eye-Opening Mobile Trends for 2016

A big problem that so many businesses face is staying on top of what is new in the niche.  But just because something is hard does not mean it’s not possible.  Generating new ideas often comes after a good hard look at what’s on the horizon.  An easy and effective way to do this is with a close examination of ... Read More »

Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers. A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy. Highlights of the comScore ... Read More »

7 Things to Consider When Starting a Mobile App Company

The rise of online DIY app builders has made it easy for business minded people to enter the mobile market. White label app building platforms give entrepreneurial minded individuals all the tools they need to start their own mobile app company without the need to add expensive developers to the payroll. White label is by far the simplest way to ... Read More »

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

Mobile Marketing Will Generate $400 Billion in Sales by 2015

If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers ... Read More »

Small Business Apple Users, MacOS Sierra Is Here

While Apple might not admit it, the company seems to have a clear preference for iOS, leaving macOS and its users a bit under appreciated. But the company is slowly adding new capabilities to its desktop operating system, making its latest major release, macOS Sierra, the closest it has come so far to an iPhone or iPad. After the new ... Read More »

Apple iMessage Update Lets You Send Payments, Edit Photos, More

Until very recently, the thought of Apple (NASDAQ:AAPL) ever opening its applications like other companies for developers with APIs and SDKs wasn’t even contemplated. The company is notoriously protective of its platform, so when it announced third party developers would have access to several of its applications, including Messages, which is the company’s most used app, at the Apple Worldwide ... Read More »