Tuesday , 17 September 2019
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Mobile

The,Future,of,Mobile,Marketing:,Smartphones,and,Augmented,Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

Is the Mobile App Already Dead? comScore Says We’re Nearing “Peak App” (INFOGRAPHIC)

Barring Facebook, Messenger, Instagram and other hugely successful names, many apps are actually rarely used or even downloaded by mobile device owners. Yet many businesses spend considerable time and resources creating apps to engage customers. A new study from comScore now says we’re nearing the “Peak App” moment, which suggests businesses should revisit their mobile app strategy. Highlights of the comScore ... Read More »

Finally, Mobile Live Video Streaming Comes to YouTube

Six years after YouTube featured live-streaming for desktops in 2011, the company finally decided to bring the app to mobile. YouTubers around the world have been waiting for this feature since the company announced it in June of 2016. It is here, but with a caveat. You need more than 10,000 followers to use the feature. This is a smart ... Read More »

5 Things You Must Know About New AdWords App for Apple iOS

Last March, Google released an AdWords App for Android. I’ve actually never used it before, as I only use an iPhone. At the time, I lamented that the issue with an Android AdWords app was that search marketers overwhelmingly used iOS: Yesterday, to my surprise, @adwords responded to my near year-old tweet letting me know that a new app is ... Read More »

Uh Oh, Apple iOS 9 May Be a Mobile Ad Killer

At its early-June Worldwide Developers Conference, Apple revealed, among other things, that the newest version of its iOS 9 operating systems will roll out this fall, free of charge. What Apple didn’t discuss, however, is the fact that its new iOS 9 mobile operating system, used in the company’s popular iPhone, may ultimately prove to be quite costly to small ... Read More »

How Apple Changed the World of Smartphones

Brand loyalty is never more important to consumers than when buying a car, choosing between Coke and Pepsi, or upgrading a smartphone. Whether you are a hyper-loyal iPhone user or you prefer an Android or other device, there is one admission that we all, as smartphone users, must make. Apple’s original iOS, and the interface and environment that it existed ... Read More »

Good News for Etsy Sellers: Now You Can Accept Apple Pay on the Web

Etsy (NASDAQ:ETSY) just announced a further simplification of it’ payment process by allowing buyers to use Apple Pay on the web. Before this announcement, Etsy customers had to use the company’s iOS app in order to use Apple Pay. This of course required having to install the app on the phone. As of now, buyers can use Apple Pay directly ... Read More »

Viber Adds Video Calling for Android and Apple Devices

Viber, the VOIP service purchased earlier this year by the Japanese eCommerce company Rakuten, now has the ability to make Viber video calls on mobile. Previously, Viber users could only make video calls using the app’s desktop platform. Mobile Viber users – both iOS and Android – were limited to making voice calls and sending text messages. Now, Viber users on ... Read More »

GoDaddy Launches GoCentral for Web Design on Mobile

GoDaddy has launched GoCentral — a new service that combines a mobile friendlywebsite builder with what they are calling “an integrated set of marketing and ecommerce tools” that will ideally help you to create an audience for your business. Interestingly, the new service allows you to design a professional website in under an hour from a variety of devices including ... Read More »

LG Provides Two New Standalone Screens for the MacBook Pro

The Apple (NASDAQ:AAPL) event recently announced updates to the MacBook Pro, but there wasn’t a new standalone display. For this, Apple has decided to go with LG (KRX:066570) and a pair of premium 4K and 5K high-resolution displays. A Look at the New UltraFine MacBook Pro Displays The LG UltraFine 27-inch 5K monitor, and the LG UltraFine 21.5-inch 4K monitor ... Read More »