Thursday , 24 May 2018
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Real Estate

Zillow and Changes to the Real Estate Industry

Real estate site Zillow.com launched last week. Some are predicting that Zillow.com is going to hurt realtors. But wipe away those tears, realtors. Zillow.com is not going to have as big a negative impact on realtors as predicted. Zillow.com is a website where you can go to find an instant online valuation of over 60 million homes in the United ... Read More »

Is Bigger Better? Office Politics and Working Real Estate Space

“What are you doing in Frank’s office,” I ask Bob who is staring at the overhead light fixture. Startled, he quickly looks down. I continue to tease him, “What is this? A meditation room? What are you doing?” Bob mumbles, “Counting.” “Counting what?” I ask. Bob takes a second, takes a breath and confesses, “ceiling tiles.” It takes me almost ... Read More »

Real Estate Content Strategy: SEO And Your Blog

I’m imagining an argument about SEO (search engine optimization) developing.  The fact is, there are some copywriters who want to stuff their blog posts and static website pages with every keyword imaginable, over, and over, and over.  Then, there are others who will use a keyword twice, and pat themselves on the back for writing an essay worthy of Montaigne. ... Read More »

Link Building Lessons from the Real Estate Industry

Are links doing more harm than good? With the rules for link building constantly changing, it can be hard to know what’s a smart link building strategy and what will land you in hot water with Google. Last year, Google’s webmaster trends analyst, John Mueller, surprised the SEO world with his pronouncement that link building, once considered essential to SEO, ... Read More »

Real Estate Agents Stay Up to Speed with Keeping Current Matters

Keeping Current Matters (KCM) is an eight-year-old company, based in New York, that provides educational content for real estate agents, to keep them informed on current housing trends. In return for a monthly fee of $19.95, KCM researches the market and compiles relevant information into concise 30-minute presentations that agents can use to educate both themselves and their clients. The ... Read More »

SkySlope Lets Real Estate Brokers Manage Business Online

Real estate has always been one of America’s most lively industries. Every year, some two million licensed agents and 86,000 brokerage firms work day and night to move billions of dollars worth of commercial and residential properties. Bearing that in mind, it’s not difficult to imagine why so many young professionals flock to join the industry. But it takes a lot of hard ... Read More »

5 Online Marketing Techniques of Successful Real Estate Agencies

Now more than ever, the Internet has become the primary method used by home buyers when looking for a new home. Online searches and listings have made it easier for prospective home buyers to find their dream homes. In 2013, 90 percent of home buyers did research online before choosing to buy their homes. Additionally, 76 percent of home buyers ... Read More »

Workable: Automates The Hiring Process For Small Business

Small businesses that are hiring but that don’t have dedicated human resource staff may want to take a look at Workable, a SaaS-based software system that automates the hiring process, from job posting through candidate hiring. Workable provides a way to place a job listing on a business’s branded job page quickly and broadcast it to a large number of ... Read More »

Plonked: Search Engine That Means Business

Usefulness Funtionality Price Summary When you’re seeking the right information, you use Google. When you’re searching for the right company, you use Plonked. The question is whether this business search engine will be a hit for small businesses too. If Google and LinkedIn had a child, it would be Plonked, a newly-minted search engine designed to discover, analyze, and connect ... Read More »

New Promo Feature from Slidely Aims to Make Every Marketer Into a Video Creator: But Does it Succeed?

Usefulness Functionality Price Summary Promo by Slidely brings video content to any business, small, medium or large, to help them participate in the video age. With Promo it is now possible to effortlessly create instant, affordable promotional videos with access to premium footage from Getty Images – the same premium footage used by the biggest name brands. The current surge ... Read More »