If you are tired of the “social media” craze or confused by social media strategy, “Relax! It’s Only Social Media: A No-Nonsense Guide to Social Networking for You and Your Business” offers a straightforward look at the reality of social media. It’s not some new marketing “toy” or “fad:. It’s a marketing tool that you can master. “Relax! It’s Only Social Media” gives the basic groundwork for those crucial first steps of social media mastery.
The book Relax! It’s Only Social Media: A No-Nonsense Guide to Social Networking for You and Your Business is a guide to those business owners who are overwhelmed by the constant call to “do social media” in order to promote their businesses. In the book, expert marketer Luan Wise provides a hype-free and stress-free introduction to the world of social media and your business’ potential in that world.
What is Relax! It’s Only Social Media About?
Relax! It’s Only Social Media is a response to the constant demand on business owners to get more active on social media. Some businesses make it look like a breeze with slick marketing campaigns, accounts boasting millions of followers and highly engaging content on every social media channel. This can be a little intimidating if you’re a small business owner just opening a Facebook or Twitter account. How do you know what to say and when to say it? What happens if you mess up?
As Wise points out, there aren’t really good instructions for business owners who are new to social media. There also isn’t a lot of talk about the rationale for getting involved with social media besides the “everyone else is doing it” argument. These factors (lack of directions, lack of rationale and fear of not being able to compete or of saying the wrong thing) have not been addressed in marketing books. Instead these books seem to assume that you will just “get it”.
Wise’s book seeks to quash those fears. Her book empowers readers by debunking the mystique around social media and introducing a more realistic and strategic approach. She does this by reinforcing both what social media is (the modern version of marketing tools like business cards and bulletin boards business owners have had for years) and is not (some new human invention that only Millennials and post-Millennials understand). She walks readers through the initial brainstorming and marketing strategy that should be at the heart of a social media campaign. By providing that initial brainstorming, Wise hopes to help readers gain confidence as they embrace the bold new world of social media that features the same old timeless principle of connecting with humans to do business.
Wise is an experienced marketer, trainer, speaker and consultant who has worked with several large brands including Panasonic, Hilton and University of Cambridge. She has been the recipient of many awards including a spot in LinkedIn (UK)’s “Top 5 Female Marketers” and South West’s “42 Under 42”. As her website claims, she is also a “full-time shoe lover”.
[Source”cnbc”]
