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‘It’ Creeps to Top of Social Media Charts

Sony’s tentpole “Spider-Man: Homecoming” and New Line’s horror movie “It” dominated social media chatter last week with more than 251,000 and 235,000 new conversations, according to media-measurement firm comScore and its PreAct service. Sony and Marvel presented footage at CinemaCon on March 27 for “Spider-Man: Homecoming,” offering a far deeper look at Michael Keaton’s villainous Vulture and emphasizing Tom Holland’s ... Read More »