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The secret, pre-Internet history of ‘viral’ memes

When you hear the word “viral,” your thoughts probably go to the Internet or some contagious disease. But Claudio Saunt has some surprising news for you: Viral memes — little artifacts of culture that propagate and saturate rapidly — actually have a long and storied pre-digital history. “We know now that the structure of networks impacts information movement,” said Saunt, who is ... Read More »