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Tag Archives: Marketing

5 Crucial Components of an Effective Social Media Marketing Strategy in 2018

The social networking landscape is shifting dramatically in 2018. From Facebook’s updated news feed focus to YouTube’s updated influencer marketing rules, brands hoping to capitalize on social media marketing for brand growth need to be aware of changes in the social media sector. Failure to have an updated social media marketing strategy for 2018 could mean your company is losing ... Read More »

The,Future,of,Mobile,Marketing:,Smartphones,and,Augmented,Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

Mobile Marketing Will Generate $400 Billion in Sales by 2015

If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels. The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers ... Read More »

Toronto Web Design Agency Launches “Refugee to Entrepreneur” Program to Offer Free Web Development and Marketing Services to Refugees

Canadian refugees The program will help refugees who meet the minimum requirements stated on the company’s website, such as a good command of the English language (or French for those based in Quebec), proof of company registration (preferred but not necessary), education or proof of expertise in their field, proof of refugee status, a minimum of 2 references and certifications ... Read More »

7 Ways To Measure the ROI of Your Social Media Marketing

Allocating a big budget for social media marketing is justified by measuring the return on investment for your marketing efforts. Measuring the ROI of your social media marketing is not child’s play. Rather it is a tough job for social media managers to estimate the success of what they have been doing on social media. Customers are keen to quantify ... Read More »

10 Ways To Maximize Your Trade Show Marketing Investment

Trade show marketing is certainly an investment. From the cost of securing a space on the trade show floor, to the trade show display itself, there are a lot of items on your list to plan for in order to have a successful show. But those are not the only investments you need to consider. Below are things that you should ... Read More »

5 Online Marketing Techniques of Successful Real Estate Agencies

Now more than ever, the Internet has become the primary method used by home buyers when looking for a new home. Online searches and listings have made it easier for prospective home buyers to find their dream homes. In 2013, 90 percent of home buyers did research online before choosing to buy their homes. Additionally, 76 percent of home buyers ... Read More »

The Future of Mobile Marketing: Smartphones and Augmented Reality

With each new year, marketers continue to say that mobile marketing is going to be huge. Has the time already come, or are there more developments in mobile marketing and technology yet to be seen? Mobile is one of the most innovative technology platforms out today, and with about 50% of mobile users (and 70% of affluent customers) owning a ... Read More »

4 Ways Mobile Devices Impact Your Business and Marketing

1.  Mobile devices have a smaller screen. This is painfully obvious, but have you designed for it? Mobile screens are changing e-mail messaging structures. I read an Infusionsoft report that highlighted this and implored customers to pay attention to the mobile screen. Dozens of others have followed suit. What will your customers see on a smaller screen? Is the subject ... Read More »

5 Big Trends and Tips for Social Media Marketing

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media dominated world, marketing is heavily reliant on technology, but that technology remains focused ... Read More »