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Facebook Partners Nielsen to Unveil Ad Performance Measurement Solutions

HIGHLIGHTS Facebook, Nielsen launch “Nielsen Total Brand Effect with Lift” solution Advertisers can interpret their cross-platform results Available to eligible advertisers via their Facebook representative In a bid to provide brands way to compare advertisements performances,¬†Facebook¬†has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV. Facebook, ... Read More »