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Tag Archives: Strategy

5 Crucial Components of an Effective Social Media Marketing Strategy in 2018

The social networking landscape is shifting dramatically in 2018. From Facebook’s updated news feed focus to YouTube’s updated influencer marketing rules, brands hoping to capitalize on social media marketing for brand growth need to be aware of changes in the social media sector. Failure to have an updated social media marketing strategy for 2018 could mean your company is losing ... Read More »

Apple, Huawei, Amazon Gain in Sluggish Tablet Market: IDC, Strategy Analytics

HIGHLIGHTS Overall tablet sales dropped to 37.9 million Apple saw nearly 15 percent boost in iPad sales from a year ago Samsung remained the number two vendor with a 15.8 percent market share Apple, Huawei and Amazon boosted tablet sales over the past quarter, despite the ongoing slump in the overall market for the devices, surveys showed Thursday. Overall tablet ... Read More »

Paying Attention is a Good Sales Strategy

Let me tell you something I see quite often. Salespeople focus on the hunt — and forget about the nurture. We’re trained as salespeople to always look for the next great deal. So what? There are a couple of problems with this approach, especially in a tighter economy like the one we are in right now. When you are so ... Read More »

Real Estate Content Strategy: SEO And Your Blog

If content writers had cocktail parties, I imagine things would go along quite swimmingly for a half hour or so: interesting conversation would be peppered with the most random factoids that only content writers would ever know.  Then, somewhere around the bottom of everyone’s first glass, I can envision some disagreements breaking out. You see, we’re not all of the ... Read More »

Real Estate Content Strategy: SEO And Your Blog

I’m imagining an argument about SEO (search engine optimization) developing.  The fact is, there are some copywriters who want to stuff their blog posts and static website pages with every keyword imaginable, over, and over, and over.  Then, there are others who will use a keyword twice, and pat themselves on the back for writing an essay worthy of Montaigne. ... Read More »

5 Keys to a Great Small Business Marketing Strategy

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effective. Unfortunately, many busy small business owners get so caught up in tactical daily marketing execution like building a website, ... Read More »

Real Estate Content Strategy: SEO And Your Blog

I’m imagining an argument about SEO (search engine optimization) developing.  The fact is, there are some copywriters who want to stuff their blog posts and static website pages with every keyword imaginable, over, and over, and over.  Then, there are others who will use a keyword twice, and pat themselves on the back for writing an essay worthy of Montaigne. ... Read More »

If Google Has a Mobile First Strategy, So Should You

There is a tendency within the digital sphere to uphold a future-oriented mindset. From social media to SEO, from algorithms to user experience, our approach and practices maintain a forecasting nature. Trends and methods are always observed and developed with the next step in mind and the future in sight, the end goal being to evolve with complexity and instinct ... Read More »

BlackBerry to Broaden Its Cross-Platform Strategy

‘ BlackBerry announced on Sunday that it plans to expand its cross-platform strategy and deliver its often admired security, productivity and communication tools to any smartphone or tablet device running iOS, Android or Windows. The one-time smartphone sector pioneer’s devices have waned in popularity in recent years, but in a bid to remain relevant, the Waterloo, Ontario-based company is pivoting ... Read More »