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Telefonica rolls out personal assistant ‘Aura’ in data focus

The telecom carrier is set to release Aura in six countries, a key plank of chief executive officer Jose Maria Alvarez-Pallete’s data-focused strategy. Photo: Reuters Madrid/London: Apple Inc. has Siri, Amazon.com Inc. has Alexa and now Telefonica SA is promoting its own digital personal assistant with a voice, Aura. The telecom carrier is set to release Aura in six countries, a ... Read More »