Alphabet Inc., Google’s parent company has informed the users of Google Finance that it is going to make changes to the product. The core of the offering, the portfolio feature will no longer be available. The feature will go offline from November.
This will mark the first major change to the Google product which has been the same since 2009. The portfolio feature will be migrated to the Search which will present news, quotes and announcements according to the user’s interests and search history.
A user has till November to download his or her existing data in a CSV or OFX format.
A user posted the message by Google Finance team in a product forum.
“As part of this updated experience, you’ll still be able to follow the stocks you’re interested in and receive the latest industry news and market trends, but the Portfolios feature will no longer be available as part of the service,” a Google spokeswoman wrote in an emailed statement to Market Watch.
Google Finance is a service which allows an investor to track his or her investments, much like Moneycontrol. However, at this point, it is not clear how the revamped Google Finance site is going to look like.[“Source-moneycontrol”]