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Tag Archives: Brands

Chinese Brands Hold 48 Percent Smartphone Market Share Globally: Counterpoint

While overall global smartphone shipments grew 3 percent Year-over-Year (YoY) reaching 365 million units in the second quarter of 2017, Chinese brands have emerged as the dominant force, making a dent in Apple’s market share, a report said on Wednesday. According to the market research firm Counterpoint Research, Chinese smartphone brands marked a record 48 percent market share worldwide with India, ... Read More »

New car brands gear up for 2018 Auto Expo

The 2018 Auto Expo, the country’s largest and biennial automobile show, will be different in more than one way from the earlier one, held in 2016. There will be new names and brands, such as Kia, Peugeot and MG (from Chinese company SAIC), all planning to enter the growing Indian car market. Lexus, luxury car brand of Japan’s Toyota, is ... Read More »

Samsung, Apple, Tecno topped list of mobile brands with highest SOV in Q2 of 2016 – Report

Latest report released by Teksight edge Limited showing online mentions of mobile phone brands released for May and August 2016 has revealed that Samsung, Apple and Tecno topped the list of mobile brands with the highest Share Of Voice, SOV, in the second quarter of 2016 while Nokia, Injoo and Microsoft appear to be struggling to make a mark in ... Read More »

Amazon, WordPress Most Trusted Brands with Small Businesses, Alignable Reports

Amazon and WordPress are among the most trusted brands among small businesses. And Yelp and Web,com are among the least. At least that’s the conclusion of Alignable Inc., an online networking site for small and local business owners. The company recently released its kickoff 2017 list of most trusted brands by small and local businesses in North America. Other high ranking ... Read More »

Tackling Tech: How the NFL, NBA & More Use Social Media to Expand Brands Overseas

Where once expansion meant building stadiums, adding teams and landing broadcast TV contracts, the NFL, NBA, and others have turned to social media to reach fan followings in foreign countries. The NFL teamed with Twitter to live stream 10 games this season worldwide for free (after testing the approach with Yahoo for one game a year earlier. And when it ... Read More »

SOURCE DIGITAL SHOWCASES NEW MARKETING TECH STRATEGIES FOR MONETIZING BRANDS WITHIN CONTENT AT CES 2017

PHILADELPHIA, DECEMBER 22, 2016 – Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, will be revealing how personalization, smart content and omni-screen use increase consumer engagement and create new revenue opportunities across all media distribution channels. Exhibiting at C Space in the ARIA booth CS-18, Source Digital will debut a series of exciting ... Read More »

Twitter Launches Promoted Stickers for Brands

Micro-blogging website Twitter on Monday launched Promoted #Stickers which allows brands to design four to eight stickers that people can use to adorn their photos. Promoted #Stickers are available globally to select marketers with a managed account, the company wrote in a blog post. Pepsi is the exclusive launch partner of Promoted #Stickers and will share nearly 50 custom stickers ... Read More »

Why Are So Many Chinese Phone Brands Now in India?

HIGHLIGHTS Chinese smartphones command almost half the 4G market in India. India uses similar spectrum as China, making it easy to localise phones. E-Commerce firms also play a big part in solving logistics challenges. Around six to seven years ago, Chinese smartphone brands were not very active in India, but today, this no longer seems to be the case. According ... Read More »